E-commerce commercials, made from a brief
Product ads for your store: hero shots, the product in use, an offer and a buy-now end card, in every shape your ads run. Free storyboard, pay once per ad.
What an e-commerce video ad needs to show
- The product, big and close, in the first three seconds. In a feed the picture does the work; many people watch with the sound off.
- The product in use: a pour, a click, a hand opening the box.
- One reason to buy now: the offer, the price or the deadline, exactly as you give it to us.
- Your real product photo. Generated footage follows your description and can look like your product, but your clearest photo is the one shot that is exactly right.
- A buy-now end card, the last screen with your name and what to do next.
A 30-second e-commerce commercial, beat by beat
Most good product ads follow this plan. It is practice, not a rule, and the storyboard (a shot-by-shot plan with a picture for most shots) shows you yours before you pay.
| What | Seconds | What happens |
|---|---|---|
| Hook | 0 to 3 | A texture or an edge of the product before you can tell what it is. The hook is the first two seconds that make someone stop scrolling. |
| Problem | 3 to 7 | The old way, in one shot. |
| Product reveal | 7 to 11 | The hero shot on a plain backdrop, the camera pulling back, the product name on screen. |
| How it helps | 11 to 20 | Three close details and the product in action. This is B-roll, the footage that plays while someone talks. |
| The offer | 20 to 25 | The deal, the price or the bundle on screen, word for word from your brief. |
| Hero shot and end card | 25 to 30 | A slow turn of the product, then the end card. |
What to put in your brief
- The product, in one sentence, and who buys it.
- Your clearest product photo on a plain background, or a short clip of the product, to pick in the brief.
- The one thing people should remember about it.
- The offer, exactly: "20 percent off this week" or "Free shipping over 50 dollars".
- The exact call to action, which is what you ask people to do at the end, and the web address.
Which format fits
For Meta, TikTok and Instagram, a short video ad: 15 seconds, vertical and square, hook first, product twice, offer at the end. For a product page or a launch, a product spot of 15 to 30 seconds with no presenter, just the product and a voice. Every commercial is delivered in wide, vertical and square from one approval, so you can run the same ad in the feed and on YouTube.
15-second social ad
0:15Short enough for a feed, long enough for a problem, a product and a reason to tap.
- Hook 0–2 s
- Problem 2–4 s
- Product reveal 4–7 s
- Benefit 7–11 s
- Offer and call to action 11–15 s
Product spot
0:15 to 0:30Your product is the star. No presenter needed.
- Tease 0–3 s
- Reveal 3–6 s
- Details 6–14 s
- In action 14–20 s
- In a real setting 20–25 s
- Hero shot and end card 25–30 s
The times are the storyboard's. The finished file also opens on a short title card with your title and logo, and closes on a card where the voice says your call to action, what you ask people to do next. Those cards are not billed.
What it costs
The storyboard is free and you pay once, for the finished length, when you approve it. Edits and re-renders afterward are free, so a new offer or a new ending is a change to the storyboard, not a new shoot.
Commercials open soon
Email us and we will tell you the price before anyone pays.
Commercials aren't taking new orders right now. Email support@customcommercials.ai and we'll tell you when they open.
Email us- Human creators filming UGC-style ads (Billo, Insense, Icon): $88 to $200 per ad (billo.app pricing, checked November 4, 2026).
- Done-for-you, taken together (human creators, AI services, freelancers): $60 to $250 per ad (billo.app pricing, checked November 4, 2026).
- Small agency or production company: $5,000 to $50,000 and up per 30-second commercial (vidico.com, video production cost, checked November 4, 2026).
Commercials open soon
We are not taking new orders yet. Email us and we will tell you when they open, and what the price is before anyone pays.
Questions
Can you use my product photo?
Yes, and you should. Add your clearest photo or a short clip to your media library (uploading your own media needs a paid plan) and pick it in the brief; it becomes the product shot. Everything else is generated from your description. For a product that must look exactly like itself, your real photo is the shot that does that.
How long should an e-commerce ad be?
Fifteen seconds in a feed, where people decide in two seconds whether to keep watching. Thirty seconds for YouTube, your product page or streaming TV.
Can I make several versions to test?
Yes. Edits and re-renders are free within the limits included with each commercial, so reshoot the hook or the offer shot (included up to an allowance) or retitle the ending in the editor and render again. For a different length, start a second commercial. Making variants from one approved storyboard with a single click is on our list, not in the product today.
What does an e-commerce commercial cost?
A set price for each format and finished length, shown on the storyboard before you pay, with the storyboard free. For comparison, a creator filming a UGC-style ad, the kind that looks like a happy customer filmed it on their phone, charges $88 to $200; done-for-you options run $60 to $250; an agency charges $5,000 to $50,000 and up for a 30-second spot (checked November 4, 2026).