Fitness commercials, made from a brief
A commercial for your gym, studio or fitness app: energy in the first seconds, the result people want, and an offer. Free storyboard, pay once per ad.
What a fitness or gym commercial needs to show
- Energy in the first two seconds: a sprint, a lift, a jump. People feel it before they read it.
- The result people want, in a face and a body language, not a chart.
- The place or the app: your floor, your trainer, your screens. A photo or clip of your own, picked in the brief, makes it yours.
- One offer, exactly as you run it: a free week, a founding rate, a class pass.
- A call to action, which is what you ask people to do at the end, and where to go.
A 30-second fitness commercial, beat by beat
Most good gym and fitness-app spots follow this plan. It is practice, not a rule, and the storyboard (a shot-by-shot plan with a picture for most shots) shows you yours before you pay.
| What | Seconds | What happens |
|---|---|---|
| Hook | 0 to 2 | Motion, up close: feet hitting the ground, a bar coming up. The hook is the first two seconds that make someone stay. |
| Problem | 2 to 7 | The couch, the alarm, the gym bag by the door that never leaves. |
| Meet the gym or the app | 7 to 11 | Your name on screen over the floor, the studio or your app screens. |
| How it helps | 11 to 20 | A class, a trainer's nod, a timer, a high five. B-roll, the footage that plays while someone talks. |
| The feeling | 20 to 25 | One person after: breathing hard, smiling. The result people want. |
| Offer and end card | 25 to 30 | The offer word for word, then the end card, the last screen with your name and what to do next. |
What to put in your brief
- What you are: a gym, a studio, a class, an app.
- Who you are for: beginners, parents with an hour, runners who want to get faster.
- The result people come for, in their words.
- One photo or clip of your floor or your app's screen, uploaded to your media library.
- The offer and the exact call to action.
Which format fits
For Instagram and TikTok, a short: a vertical video that shows one thing fast, a new shot every two to three seconds, and ends with a soft "Try a week free". For a paid ad in a feed, a 15-second video ad with the offer at the end. For YouTube or local TV, a 30-second commercial in wide 16:9. Every commercial is delivered in all three shapes from one approval.
Short
0:15 to 0:45A vertical video that shows one thing fast, with a short "Link in bio" at the end.
- Hook 0–2 s
- Payoff, a new shot every 2 to 3 seconds 2–27 s
- Soft call to action 27–30 s
15-second social ad
0:15Short enough for a feed, long enough for a problem, a product and a reason to tap.
- Hook 0–2 s
- Problem 2–4 s
- Product reveal 4–7 s
- Benefit 7–11 s
- Offer and call to action 11–15 s
The times are the storyboard's. The finished file also opens on a short title card with your title and logo, and closes on a card where the voice says your call to action, what you ask people to do next. Those cards are not billed.
What it costs
The storyboard is free and you pay once, for the finished length, when you approve it. A new offer each month is a retitle in the editor and a free re-render within the included limits, not a new ad.
Commercials open soon
Email us and we will tell you the price before anyone pays.
Commercials aren't taking new orders right now. Email support@customcommercials.ai and we'll tell you when they open.
Email us- Human creators filming UGC-style ads (Billo, Insense, Icon): $88 to $200 per ad (billo.app pricing, checked November 4, 2026).
- Done-for-you, taken together (human creators, AI services, freelancers): $60 to $250 per ad (billo.app pricing, checked November 4, 2026).
Commercials open soon
We are not taking new orders yet. Email us and we will tell you when they open, and what the price is before anyone pays.
Questions
Can you show my gym or my trainers?
Your photo, yes: add one photo or clip to your media library (uploading your own media needs a paid plan) and pick it in the brief, and it becomes the product shot. The people in generated footage are generated, so they look like your members, not like your members by name. The AI spokesperson, a realistic presenter who says your lines on camera, comes from the presenter library, not from a photo of your trainer.
How long should a fitness ad be?
Fifteen seconds for a feed, 30 for YouTube and local TV. For your own channel, a short of 15 to 45 seconds that teaches or shows one thing.
Can I change the offer later?
Yes. Edits and re-renders are free within the limits included with each commercial, so retitle the offer and the end card in the editor and render again; a new spoken line is a reshoot, making that shot again with new words, included up to an allowance. The rest of the ad stays as it was.
How much does a fitness commercial cost?
Here the price is a set price for each format and finished length, shown on the storyboard before you pay, with the storyboard free. For comparison, a creator filming a UGC-style ad, the kind that looks like a happy customer filmed it on their phone, charges $88 to $200, and done-for-you options run $60 to $250 an ad (checked November 4, 2026).