Production
How to write a 30-second commercial script
Hook, message, call to action: the six beats of a 30-second commercial with timings, a two-column script you can copy, and the facts you're allowed to use.
Blog
Plain guides to what commercials cost and how they are made
Plain guides to commercial costs, production and formats, from the team that builds customcommercials.ai, a DigitalShyft product.
Production
What is an AI commercial, and how is one made?
What an AI commercial is, the eight steps a real commercial goes through, which ones AI does now, which models are used, and what AI still gets wrong.